The authors tackle the "stalled" thinking that characterizes so many corporate cultures Computerworld February 1, 1999 The authors, consultants Mitchell and Coles and business journalist Metz, tackle the "stalled" thinking that characterizes so many corporate cultures. They devote a chapter to each type of stall they have identified: Tradition, Disbelief, Misconception, Unattractiveness, Bureaucratic, Communication and Procrastination. Any information technology manager is likely to recognize all of these. Chapter 9 through 16 identify "stallbusters" - seven [sic] steps for overcoming these problems. Here the tale is more familiar: Measure, establish best practices, find the right people and motivate them to do it right. Chapter 9 is an excellent source for overcoming one's own "stalls." The book is enlivened with brief vignettes incorporating historical examples. One of my favorite examples is used to illustrate the danger of relying on false assumptions. In the infamous "New Coke" fiasco, the Coca-Cola Co. relied on taste tests that clearly showed preference for the newer, sweeter formula. But they never told these consumers that the beverage would replace the familiar brand to which they had strong emotional ties. The result? A consumer revolt." Quotes / Reviews || Excerpt || About Us || Speaking for You || Services || Buy the Book || Master Process || Stall Reports || Newsletter || Job Search || E-Mail a Friend || Contact Us || Mitchell On Tour || 2000 Percent Puns || Home Copyright 1999, 2000 Mitchell and Company Mitchell and Company Developed and maintained by Interactive Media Advertising Group, Inc.