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Reviews - Book Reviews of The 2,000 Percent Solution:

Thomas Brown (Editor) Management General

August 1, 1999 "This book is nominated to be one of the 10 best business books of 1999. 'Stretch goals!' How many times have you either heard or spoken those words? The phrase is so often spoken that it has unfortunately become a clich. Along come three authors who obviously not only believe in stretch goals but have built a kind of science around them. They begin their book by suggesting that a great number of us are in "a stall," which is a polite way of saying 'stuck in the status quo.' No argument there, from perhaps just about all readers; few people believe their organizations are driving at 100% throttle, let alone 2000%! So, quickly, the authors assert that you, personally, can do something about this: 'Shoot for the Moon When It Counts' is their advice. Then they go, chapter by chapter, enumerating those myriad places where individuals (just like you) and teams (just like yours) get stuck: in traditions, in disbelief, in misconception, in communications, in bureaucracy, in procrastination. Less kind reviewers might say, "Yawn!" to such a list of basics; yet, taken as a whole, this book is verbal dynamite. The authors' repeated insistence that there isn't even one area of organizational life that can't be turbocharged by upping the gain on the goals' amplifier makes for a great book. Their last paragraph is worthy of framing; it says, in part: 'We must each evolve into self-actualized individuals, who can recognize stalls and the stall mind-set, both personal and corporate, and then guide companies and organizations to overcome specific stalls to become self-actualized. Mitchell, Coles, and Metz are now experts in stretch-goaling (or stall busting); their book is a testament to the fact that, with just a little effort, you can be an expert in this field as well."


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